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A RICH HERITAGE:
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Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.
Now greatly expanded, Coach continues to maintain the highest standards for materials and workmanship. Coach's exceptional work force remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability and our commitment to customer service. |
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DEFINING CLASSIC AMERICAN STYLE:
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| During the last decade, Coach has emerged as America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves, fragrance and fine jewelry. Continued development of new categories has further established the signature style and distinctive identity of the Coach brand. Together with our licensing partners, we also offer watches, footwear, and office furniture bearing the Coach brand name. |
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BROAD REACH:
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| Coach's distribution strategy is multi-channel. There are currently about 400 Coach stores in the United States and Canada, with more expected to open this calendar year. In addition, Coach has built a strong presence in the U.S. through Coach boutiques located within select department stores and specialty retailer locations. The catalogue is an important advertising and sales vehicle for Coach, both domestically and abroad. In 1999. |
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CRAFTING THE FUTURE:
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While Coach continues to be one of the best recognized accessories brands in the United States, its long-term strategic plan is to increase international distribution and target international consumers, with an emphasis on the Japanese consumer. Through Coach Japan, Inc., now wholly owned by Coach, the company is leveraging a significant growth opportunity in this important market. Intent on maintaining a consistent brand strategy domestically and abroad, this ownership structure provides Coach with complete control of its distribution in Japan. With a global vision in place, Coach is available at over 900 department store locations in the US, 167 international department stores, retail store and duty free shop locations in over 20 countries, 149 department store shop-in-shops and retail and factory store locations operated by Coach Japan, Inc.
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